Simplified

I am traveling again this week and skimming through a complimentary hotel copy of Newsweek. It is making me tear my hair out. Niket and Amit, there are Bejan Daruwala’s in the US too – and they are making a killing!

The June 30 issue of Newsweek has a two page article, The $10,000-a-Month Psychic.

“She was amazing,” Lawson tells NEWSWEEK, recalling Day’s quick insights into the poor coordination between the company’s research and marketing teams. “Anybody who can afford her will get 100 times their money’s worth.” What exactly is Day’s expertise? While she likes to downplay it as mere “intuition,” her clients prefer another explanation: she’s a psychic. (emphasis mine)

Let’s see, that would be a return on investment of 9900%! WTF am I doing drudging over reams of data while trying to cope with air travel and global conference calls all at the same time?

This chick is also making more in two months than I make in a year!

For a flat rate of $10,000 a month, Day’s insight is available for rent. She has about five monthly clients at a time, offering them unlimited 24-hour access.

This article is bad. Joshua at Thoughts from Kansas has some not-so-nice words for the author, Tony Dokoupil.

By putting his name to it, he told the world, I, Tony Dokoupil, am unfit to commit acts of journalism.

Hotel room reading has never gone down well with me.